BLACKSBURG, Nov. 9, 2001 - Virginia Bioinformatics Institute (VBI) at Virginia Tech won the Harvey Communication Measurement Award from the New York-based Harvey Research, Inc., a communications research firm.
The award was presented for a recruiting advertisement in recognition of advertising which achieved outstanding readership response, as measured through personal, face-to-face interviews with an international sample of readers of Science. Harvey Research, Inc., conducted one hundred in-person interviews asking probing questions about the ad. VBI's ad ranked among the Top Ten for readership.
November 10, 2001